A Duchy

of history

and exclusive deals

Just a few kilometres away from Milan, the natural beauty of the Val Tidone and the Val Trebbia welcomes you to Emilia Romagna and the area that was once known as the Duchy of Parma and Piacenza. Situated along the Via Emilia, a two-thousand-year-old military work that is still one of the most important roads in the world, the provinces of Piacenza and Parma welcome visitors from all over the world with their charm, centuries-old history and exclusive deals.

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and amazing place

Strongholds, fortresses and frescoed castles are scattered throughout the region, among medieval villages situated in the stunning natural setting of the provinces of Piacenza and Parma.

Bobbio, Rivalta, Grazzano Visconti, Gropparello, Castell’Arquato and Vigoleno –  in the Piacenza area –, Bardi, Polesine Parmense, Torrechiara, Fontanellato and Colorno – in the Parma area and a short distance away from Salsomaggiore Terme health resort – are just some of the outstanding places that are worth visiting.

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The Italian Food


The Italian Food Valley is a welcoming and generous land that, thanks to an extraordinary food and wine tradition, has become an undisputed worldwide symbol of the Italian craftsmanship.

Prosciutto di Parma, Parmigiano Reggiano, culatello, coppa, salame and pancetta (pork belly) are just some of the most-awarded “taste ambassadors” able to attract visitors and foodies to this wonderful land. These culinary delights can be fully savoured only after “getting to know” them and what’s behind them, i.e. a centuries-old history made of the skill and experience of talented manufacturers who have always produced top-notch charcuterie, cheeses and wines from quality raw materials.

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The food and wine products are the outcome of a thousand-year-old tradition that can be found everywhere in local history, art and culture.

The river Po flows through small villages like Villanova, Roncole Verdi and Busseto, in the area that is known all over the world as Terre Verdiane.  Here, you can visit the places where Maestro Giuseppe Verdi –  universally considered to be among the greatest Italian opera composers – was born and lived, bequeathing to the world an invaluable artistic legacy.

Castles, taste, music and art are just some of the activities offered by the Duchy of Parma and Piacenza, a recognized first-class tourism destination able to meet the expectations of even the most demanding visitors.

Enjoy an exclusive shopping experience at Eataly or at Fidenza Village Fashion Outlet, with a wealth of boutiques of top-luxury Italian brands.

Walk along the Via Francigena or hike along the Via degli Abati –  two of the most famous pilgrim routes in the world –  to dive into history and nature and to feel the warmth of local hospitality.

Cycling tourism, motorcycle tourism, mountain biking, rafting, golf or adventure park… Here are just some of the activities you can do to play sport in the open air or to spend some time in the nature: visit pristine places, unwind from the daily routine of life and find yourself again.